Velvet Antlers – where does that come from then?

It’s something we’ve been asked by everyone we’ve spoken to since Claire hatched the idea for our hamper business. We’re quite pleased about that, since that was of course our intention!

Velvet Antlers sells hampers and gifts. Claire’s concept for the flavour of the hampers we make was something Scottish – but new and a bit fresher. So much business and products coming out of Scotland keeps turning out an old cliché involving tartan, kilts, haggis, whisky and bagpipes. We certainly don’t think these icons are old and past. Indeed, we each own at least one piece of tartan clothing (I have two kilts!), eat haggis, drink whisky and are quite partial to a bit of piping.

It’s just that there’s a bit more to Scottish style. And the ‘bit more’ is pretty damn cool. We’ve tried to work that more modern and less known Scottish style into the stuff we make. So we needed a name that suited that.

The red deer that we see everywhere when were out in the hills climbing have a lovely smooth velvet covering their antlers while they grow. Antler velvet has been used as a nutritional supplement. If you google “Antler Velvet” you’ll find loads of results. We thought that the image of the red deer stag was very Scottish, but the velvet matched our idea of putting a lovely style and feel on a quite traditional product.

What do you think of the name? please comment below!